Our Story

About Family Choice

Building trust through excellence and ethical business principles

OUR HERITAGE

A Legacy of Trust

Family Choice Food and Consumer Limited is proud to be a Sister Concern of Habib Group, one of the most respected industrial conglomerates in the region.

Unlike many distributors who rely on third-party suppliers, we operate our own state-of-the-art manufacturing plant. This gives us complete control over our supply chain, ensuring that every product—from our premium spices to our staple grains—meets the rigorous standards our B2B partners demand.

Our Values

Business guided by principles and integrity

Quality Integrity

Strict adherence to quality and safety principles from farm to table. Every step is monitored.

Trust

We are entrusted guardians of quality and purity. Our customers' trust is our greatest asset.

Justice

Fair treatment of suppliers, employees, and customers. Transparent and ethical business practices.

Excellence

Pursuing excellence in everything we do, ensuring the highest standards in every product.

Purity

Not just safe, but pure and wholesome. We source from ethical and clean sources only.

Blessing

We seek to provide value in our work by maintaining honest and beneficial business practices.

Our Commitment

We pledge to maintain the highest standards of quality control and ethical business practices. Your family's well-being and satisfaction are our ultimate goals.